On the draw back, it was the primary time I noticed an actual correlation of advertisements for some resort or destination with a puff piece article. Professionals in Travel and Tourism perceive the obsession with breaking down how disaster culture is redefining traveler behavior, loyalty and values. Truth is, and we have Travel & Leasuire heard it many times, travel will never be the identical. So, within the Transforming Travelers study, a part of Ketchum’s Brand Reckoning 2020 research, we dug deeper and asked some uncomfortable questions to gauge what travelers are truly feeling, considering and planning. Travel to Iceland…