There have been 242 million people purchasing online in China in 2012. For creating international locations and low-income households in developed countries, adoption of e-commerce instead of or along with standard strategies is restricted by a scarcity of reasonably priced Internet access. Online retailers has place much emphasis on buyer trust side, trust is another means driving customer’s behaviour in digital environment, which might depend on customer’s attitude and expectation. Indeed, the corporate’s products design or ideas can not met customer’s expectations. It’s a yes, with drinkware, kitchen, linen and eating and serveware by Joseph Joseph, Jamie Oliver, Kitchen Craft,…