There have been 242 million people purchasing online in China in 2012. For creating international locations and low-income households in developed countries, adoption of e-commerce instead of or along with standard strategies is restricted by a scarcity of reasonably priced Internet access. Online retailers has place much emphasis on buyer trust side, trust is another means driving customer’s behaviour in digital environment, which might depend on customer’s attitude and expectation. Indeed, the corporate’s products design or ideas can not met customer’s expectations.
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Another main advantage for retailers is the flexibility to rapidly switch suppliers and vendors without disrupting customers’ buying expertise. An online shop evokes the physical analogy of buying services or products at a regular “bricks-and-mortar” retailer or shopping heart; the process is known as business-to-consumer online shopping. When an online store is set as much as enable companies to buy from one other businesses, the process known as business-to-business online purchasing.
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